Experimental Zone of Mobile Commerce

The experimental zone of mobile commerce is an integration of the pilot projects realized by the biggest Russian mobile networks operators in cooperation with banks and processing companies. The experimental zone is constructed with the aim to run the immediate practical trial of the UPP Concept and work out the legal and technical interaction between mobile commerce market participants, to study the possibility of new technologies implementation and try the operability of definite business models and technical solutions.

The Infocommunication Union deploys the experimental zone of mobile commerce in three regions – Moscow, Saint Petersbourg and Sochi. To the present day more than 25 companies are involved in construction of the common mobile commerce market, among them the biggest Russian mobile networks operators – VympelCom, Skylink, MegaFon, Mobile TeleSystems, and banks – Tavrichesky, Svyaz Bank, MBRD. All these companies realize their own independent pilot projects in the framework of the experimental zone, but in relatively independent market segments. Coordination of companies’ work, accumulation and analysis of received data, development of the common Russian mobile commerce ecosystem are realized under the Mobile Payments Project of the Infocommunication Union.